A brand is described as the relationship an organization has with its target audiences. Simply defined, it is what a stakeholder thinks or feels when they hear the MPS name – eliciting a positive or negative response. MPS can elicit this response through:
- The images it conveys
- The messages it delivers
- The interaction with parents, students and the community
To that end, it is important that every brand message is delivered with consistency, ensuring that MPS elicits a positive response among all stakeholders.
To achieve a consistent identity for MPS, we have developed guidelines for communicating our brand. The guidelines described on this page will unify the way we communicate and help to break through the clutter of a competitive marketplace.
All materials produced by MPS schools must include the MPS logo in addition to the school’s branding.
We encourage schools to use the district’s standard font, which is Helvetica Neue. Standard Helvetica also is acceptable.
When neither Helvetica Neue nor Helvetica are available, such as in Microsoft documents, Arial may be used.
Under the direction of the Department of Communications and Outreach, please use these guidelines in all of your marketing and communications.
Primary Colors (RGB)
These colors provide the uniqueness of the brand.
Secondary Colors (RGB)
These colors provide the consistency of materials and are a guideline for most district-wide materials and keeping the MPS brand unified.
Preferred Logo Usage
For best results, use the preferred presentation of the logo. Alternate formats should be used when there is not enough space. Using guidelines is an important way of maintaining a consistent brand identity.